Conceptualizing Media Change

WEEK 2 Introduction: Media as the name implies is a channel through which messages are disseminated or transmitted to large audience simultaneously beyond geographical locations. Be that as it may, one major characteristics is that it transients due to different factors influencing It; ranging from Industrial Revolution and the law of nature that deals with change. Chang is constant; so is media that was the reason John K. Kennedy- (Brainy Quote) noted how important change is to anyone who believes in the upcoming generation. Nevertheless media change occurs as a result of transformation from medieval media. Fidler,(1997) through several other stages to the new media of today. A very good example of such was when Engineer Lee carried out an experiment by sending message on a car idling in New York. (Engineer Lee de Forest, (1906). There also came the emergence of mobile telephone in the US by AT&T in 1946. (Phonehistory.co.uk) Media revolution had seen many days; considering the Old Media time where books and other related materials was in vogue, to this era of phone usage depicting New Media. ‘Media houses, information resource personnel and culture are so intermingled with the technology of the day and that makes the internet to be well known’ (Flew, T. 2008 New Media: An Introduction). Key Concepts: Digitalization: This enables television folders extremely agreeable to operate. (Richard Wise 2000). Adding more to what has being said already, Lev Manovitch (2010) said Analog is better than digital when it comes to the possibility of loss of data and that in visual transmission, only certain amount of data is allowed. (Lev Manovitch 2001). Augmented Reality: This is the placement of real objects on communication gadgets to help manipulators have a clearer view of the real world instead of changing it completely; as a result, it appears to as though both function side by side. (Ronald Azuma. A survey of Augmented Reality,(1997). Critical Thinkers: Bolter et al (1999) uses the concept of Remediation to explain how photographic broadcast strives to let watchers perceive representation as live transmissions and not as viewing it through any channel. On the other hand, he also researched out Hypermedia; a direct opposite of the former whose aim is to rather prompt audience the means through which they got informed or entertained. (Bolter and Grusin,(1999). Lev Manovitch, (2001). Looked at ‘Interaction’ at the software angle and said, it seems to omit the one-on-one impact it usually creates while Flew, T. (2008) concentrated on cyberspace ability to link communications to several webs Contemporary Issues Arising: In as much as media advancement brought positive impact in our society, the negative parts cannot be far-fetched. The hacking of the pavilion in China was one prominent issue, downplaying the right to privacy and freedom of worship. Another example is the impact of the internet replacing the physical environment. (Manovitch,2006). The anticipated goggle glasses next year is another source of major concern in that even though it will foster surveillance but the adverse effect cannot be over emphasized, meaning that one’s identity will no longer be hidden. Cultural Importance: Change in the media world is indeed a welcome development, reasons being that it had helped a great deal to give information in different aspects of life so businessmen, the uneducated and the poor free access to information and networks to better lives. (Hillary Clinton, 2010). Convergence Culture had influenced individuals to be active, literary, sociable and civic. (Jenkins,2006). ) (Morozov, E. 2001) Critical Questions: I. Are Old Technology metamorphosing into New Technology II. Does Old Media generate all the ideas of the New Media III. Augmented Reality; what is it IV. The significance of Augmented Reality V. Does it question the views of cosmos .Leonardo Magazine vol 19, April 2013. Possible Literature Avenues: UoB and Journal outside UoB Library Books: Roger Fidler , Mediamorphosis (1997), Bolter and Grusin, Remediation: (1999) Journals: LaRiviere, Kristin; Snider, Jeanette; Stromberg, Alison. About Campus, v17 n3 p10-17 Jul-Aug 2012. (EJ975780), Database: ERIC: Fattal, Alex. In: Anthropological Quarterly. Summer, 2012, Vol. 85 Issue 3, p927, 30 p.; Institute for Ethnographic Research Language: English, Database: Academic OneFile Possible Multimedia: I. Mobile Radio Phone II. Cellular Networks III. iPhone IV. Camera Phones V. Mobile Phones as RFID etc References: Azuma, R. (1999) A survey of Augmented Reality, Teleoperators and Virtual Environments, 6 (4), pp 355- 385. Bolter, J.D., & Grusin, R. (1999). Remediation: Understanding New Media. Cambridge: MIT Press. Fidler, R. (1997). Mediamorphosis: Understanding New Media. California: Pine Forge Press. Flew, T. (2008). New Media: An Introduction. Oxford : Oxford University Press. Jenkins,( 2006). Convergence Culture: Where new and Old Media Collide. New York: New York University Press. Lev Manovich, (2006). The Language on New Media. Cambridge: MIT Press. Morozov, E. (2011). The Net Delusion: How not to liberate the World. London: Penguin Books. Wise, R. (2000). Multimedia: A critical Introduction. London: Routledge. Fattal, Alex. In: Anthropological Quarterly. Summer, 2012, Vol. 85 Issue 3, p927, 30 p.; Institute for Ethnographic Research Language: English, Database: Academic OneFile LaRiviere, Kristin; Snider, Jeanette; Stromberg, Alison. About Campus, v17 n3 p10-17 Jul-Aug 2012. (EJ975780), Database: ERIC Zhang, J.; Ong, S. K.; Nee, A. Y. C. International Journal of Production Research. Jul2011, Vol. 49 Issue 13, p3919-3938. 20p. 8 Color Photographs, 4 Diagrams. DOI: 10.1080/00207543.2010.492802. , Database: Business Source Premier